Etiqueta digital?

Pareciera que en el siglo XXI la etiqueta es un asunto anacrónico, de hecho, para muchas personas -nosotros los menores de…- el término es apenas es un recordatorio del montón de reglas memorizables que -al obligarnos a aprenderlas- nos truncó gran parte de nuestra creatividad.

Sin embargo, la etiqueta es un asunto importante y hace parte de la idiosincrasia de cada región, las reglas tácitas de comportamiento de acuerdo a la situación y al contexto de las personas que conforman el grupo social que desarrolla esa situación tienen en muchas ocasiones repercusiones interesantes. Un lugar digital donde la etiqueta es importante y muy influyente es el correo electrónico.

El correo electrónico sigue siendo el rey de las comunicaciones (semi)-formales digitales, existen protocolos no escritos para iniciar una conversación con un desconocido a través de email, protocolos y técnicas para conseguir respuestas y -entre otros- para presentar personas virtualmente de la forma apropiada.

Caballeros digitales Normas simples de recordar como saludar a nombre propio, no enviar imágenes como cuerpo del correo, agradecer las presentaciones avisando que se pasa al presentador como copia oculta, responder a todos los interesados en el correo, mantener el historial de respuestas para dar contexto y muchos otras hacen que una persona se vea mas profesional en el uso del correo electrónico.

Si se piensa hacer negocios usando Internet, empezar un emprendimiento digital, hacer campañas de telemercadeo o cualquier otra cosa (incluyendo publicar fotos de gatos, comida, familiares o enviar presentaciones sobre algunos de estos temas) lo mejor es leer un poco antes para poder saber cual es el acercamiento más apropiado para ser efectivo, no sobra recomendar también usar alguno de los muchos servicios gratuitos para poder medir esa efectividad en el uso de la etiqueta del correo electrónico.

Nicolás Bohórquez es cofundador de, ingeniero de software y apasionado de los juegos de estrategia, la historia y los deportes.
Esta entrada fue publicada en Camino a la dominación digital. Guarda el enlace permanente.

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