¿Cómo conducir por la autopista de la información?

Hoy día nos preciamos de estar actualizados utilizando el último modelo de teléfono móvil, de utilizar diversas aplicaciones para estar en conexión permanente con nuestro entorno laboral; utilizamos los Geo localizadores Satelitales (GPS) para nuestros viajes, y, en fin, así podríamos seguir mencionando cómo hemos incluido en nuestra vida familiar, laboral y social el uso del Internet, las páginas Web, las Redes Sociales y las aplicaciones.

Y entonces, tenemos la sensación que somos muy “hábiles” y “competentes” en el uso de las Tecnologías de Información y Comunicación (TIC). Igualmente, cuando nos referimos a los jóvenes y a los niños de las generaciones del siglo XXI, es común que se afirme (con una sonrisa) que “vienen con el chip incorporado”.

Pero la verdad es que el tener las competencias informacionales para el uso óptimo, adecuado y formativo de la gran cantidad de información, para navegar y conducir por la autopista de la información, requiere  desarrollar múltiples habilidades sobre las cuales se realizan varios debates, foros, eventos de  toda índole e inclusive se evalúan dentro de los perfiles de selección tanto de profesionales como de docentes de instituciones educativas en las áreas de recursos humanos.

Entonces la pregunta es ¿en qué consisten éstas competencias informacionales?

SABER SELECCIONAR LA INFORMACIÓN VERAZ Y PERTINENTE. Ya que utilizamos los buscadores para obtener información, en este punto lo importante es saber determinar, filtrar y escoger aquella información que sea avalada, con un real proceso de investigación y que garantice su veracidad y transparencia, es decir sin tintes  ideológicos, políticos o de otro orden, pues estaríamos utilizando sesgos y corrientes que en ocasiones pueden no ser convenientes para nuestros propósitos.

ACUDIR A VARIEDAD DE FUENTES. Por la premura de tiempo, o porque se asemeja a los que pretendemos obtener en la búsqueda de información, podemos caer en el “facilismo” de transmitir o utilizar los contenidos que obtenemos en forma inmediata. La búsqueda de varias fuentes nos dará una óptica realmente completa e integral sobre el tema que queremos tratar o investigar. Así estaremos realmente informados a cabalidad sobre el tema en particular, pudiendo  sopesar varias corrientes y así crear nuestro propio criterio, una posición individual y original.

SER PRODUCTORES DE CONTENIDOS, NO REPLICADORES. El acudir a nuestra capacidad creativa, innovadora es la gran oportunidad que tenemos en la web actual, que es participativa, colaborativa. Es una pérdida de talento  copiar las ideas de otros, cuando no estamos hablando de incurrir en la infracción legal del plagio, el cual cada vez más está siendo analizado y cuestionado, con leyes y sanciones  de orden penal, incluso.

TENER EN CUENTA LA ETICA Y LOS VALORES. Cuando se genera una información, una opinión, un artículo, en fin cuando se hace una producción propia de orden intelectual, es importante tener en cuenta aspectos éticos en cuanto a mencionar las fuentes, tener en cuenta valores como la responsabilidad antes de difundir información errada o falsa, o que en un momento dado desoriente o confunda a quienes la reciben.

Tal es el caso de los Community managers, quienes tienen a cargo la imagen de personajes, empresas y marcas y deben asumir su papel con compromiso y real observancia para no incurrir en errores que puedan afectar y/o vulnerar personas, entidades o instituciones.

APORTAR ALGO NOVEDOSO, DIFERENTE, ENRIQUECEDOR. Sobre el mismo tema que podemos estar tratando, existen cientos y miles de páginas, blogs, publicaciones, artículos. Entonces, a través de la investigación, la elaboración detallada con elementos diferentes y atractivos, será la firma que caracterizará ese contenido como único y creativo.

Factores como la crítica, el discernimiento, deben ser entonces las señales en la autopista de la información, inculcándolas  y fomentándolas desde los ámbitos académicos, sociales, pedagógicos y empresariales. No basta con saber utilizar las herramientas que nos ofrece la tecnología. Es preciso tener habilidades, competencias informacionales. Y lo que es más importante, generarlos desde las aulas, desde la familia. Al fin y al cabo, la información bien seleccionada y provista es la generadora de procesos mentales y relacionales  que repercuten en la dinámica positiva en nuestra sociedad.

 

 

 

 

 

 

 

 

 

Acerca de digiapuntes

Comunicadora Social, Investigadora en Cultura Digital, consultora, Consejera Municipal de Cultura en Chía- Sector TIC.
Esta entrada fue publicada en Sin categoría. Guarda el enlace permanente.

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