De la tienda al centro comercial virtual

Las tiendas virtuales no siempre existieron en nuestras vidas, empezaron a facilitarnos las compras desde los años 90’s y llegaron para quedarse y evolucionar al ritmo de los avances tecnológicos.

Todo empezó cuando el comercio, “aquella actividad socioeconómica consistente en el intercambio de algunos materiales que sean libres en el mercado compra- venta de bienes y servicios, sea para su uso, para su venta o su transformación”, facilitó la manera para adquirir algunos artículos del mercado de una manera más rápida y fácil.

Pero, así como todo en la vida va cambiando las tiendas tradicionales también y es la necesidad del hombre de querer obtener los productos más rápido, sin necesidad de ir a retirar al cajero o de salir de la casa para hacer el mercado ya sea en el supermercado o en la tienda del barrio, que da surgimiento en la era de la Internet a las tiendas online.

Las tiendas online, son una herramienta muy útil para el comercio, porque lleva el negocio al cliente sin tener que desplazarse. De este modo, es como las compras y las transacciones comerciales en la red van siendo cada vez más aceptadas, ya que dan la posibilidad de adquirir cualquier producto en diferentes partes del mundo.

Sin embargo, este modelo de tienda virtual también ha evolucionado, en donde sin importar la actividad económica se comercializan una gran variedad de productos en un mismo sitio web, ejemplo de ello los supermercados o almacenes de grandes superficies como Almacenes Éxito y Falabella ya venden sus artículos online.

En Colombia este proceso ha sido más lento, pero va avanzando y nos encontramos con iniciativas que apalancan y promueven el desarrollo del comercio electrónico.

Las tendencias*:

 – Durante el 2012 el comercio electrónico en Latinoamérica creció un 26% con relación al 2011.

– La penetración de internet en Colombia en 2012 fue de un 56% viniendo de un 10% en el 2011.

– Ocho de cada diez consumidores en Colombia “buscan, investigan y compran productos online semanalmente”.

– De ellos, el 43% ha comprado ropa y accesorios en una tienda en línea, el 41% ha adquirido productos electrónicos y el 36% ha pagado por música, películas o videos, bien sea en formato físico o en formato digital. El 74% de los compradores usó tarjeta de crédito, el 41% pagó por medio de una transferencia electrónica y otro 41% hizo sus pagos con tarjeta débito.

En la ciudad de Cali, donde resido, me he podido acercar a la iniciativa de Azul Plaza, virtual mall; este proyecto brinda todos los beneficios que conlleva el tener una exposición virtual de una marca creando una cultura de comercio virtual a precios razonables y rentables para todos los usuarios, llevando a las empresa a crecer en ventas, a la vez que los clientes conocen todas las ventajas y comodidades que les brinda esta nueva forma de comprar.

¿Por qué?

Gracias al internet, millones de personas pueden acceder a información publicada en cualquier lugar del mundo. Así mismo el auge de las tarjetas de crédito y las tarjetas e-prepago virtuales ofrecidas en el mercado, hace posible adquirir cualquier producto online y tenerlo en casa en cuestión de días. A nivel internacional y nacional, las ventas virtuales son una tendencia que crece a pasos agigantados y las empresas deben estar a la altura de los movimientos del mercado.

¿Y las ventajas?

Al desarrollar soluciones de comercio online, usted tendrá su empresa funcionando las 24 horas del día y llegará a más usuarios a costos más bajos que teniendo una local físico.

El eCommerce es una herramienta que le permite estar disponible para sus clientes a cualquier hora del día, brindándoles comodidad y tranquilidad en el momento de compra.

Un local virtual le ofrece los siguientes beneficios:

– Abierto 24 horas del día los 365 días del año.

– Es un lugar seguro para visitar y realizar las compras.

– No hay problemas de transporte.

– No hay que preocuparse por el parqueo.

– Amigable con el medio ambiente.

Las estrategias en el marketing digital son constantes y eso implica un cambio de mentalidad en la forma de comunicar y comercializar los productos de manera llamativa e innovadora, siendo un constante reto y desafío para los empresarios.

Agradezco al equipo de Azul Plaza por suministrar la información y datos estadísticos expuestos en este artículo.

 *Fuente: Firma Estadística Comscore para Colombia. Dic. 2012.

Imagen tomada de Gettyimages

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