El Turismo se abre paso a través de las TIC

Todos sabemos y reconocemos que Colombia es un país que se caracteriza por sus hermosos paisajes, gente amable, deliciosa gastronomía, entre otros atributos que ayudan a enfrentar los grandes desafíos de orden internacional, por ello en un esfuerzo conjunto con el Gobierno Nacional donde se preparan estrategias y mecanismos que conviertan al sector del turismo en competitivo frente a la variada oferta mundial.

Dentro de estas estrategias, se encuentran las TIC, siendo una herramienta con un amplio abanico de recursos y posibilidades que se pueden explorar, y es en esta constante búsqueda e innovación que nació  #TurisTIC.

#TurisTIC es una iniciativa ciudadana que busca el fortalecimiento de la industria turística por medio de la apropiación de las TIC. Dicha iniciativa esta conformada por voluntarios con habilidades en TIC y comprometidos con apoyar el sector turístico en Colombia y sus diferentes actores.

Es de gran satisfacción conocer experiencias* por toda Colombia de cómo esta idea se ha potencializado con el uso de las TIC. Para mí esto es un claro ejemplo del uso estratégico de las TIC en el desarrollo, no sólo del sector turístico, como en este caso, sino el impulso de una nueva cara de Colombia.

La imagen y el reconocimiento del sector turístico va en avance gracias a iniciativas como está donde la experiencia, la opinión, la recomendación, en sí el compartir de información entre los viajeros es indispensable para generar un eco positivo en el sector.

Considero que esta propuesta digital es un reto y un desafío para el turismo en Colombia, para difundir todo tipo de actividad que involucre al sector de pequeñas, medianas y grandes empresas hoteleras y ecoturismo. Al igual que obtener una retroalimentación de los diferentes destinos de nuestro país.

Recuerde el único riesgo que tienes si decides viajar por Colombia es que quieras seguir viajando, habla bien de Colombia, tu país, mi país, nuestro país.

Para unirse a esta estrategia digital sólo tienes que usar y seguir en twitter el hashtag #TurisTIC

*Para conocer más sobre la experiencia de TurisTIC, los invito a leer el blog “Turismo, Marketing & Medios Sociales” realizado por la soñadora y emprendedora @annieburbano.


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54 Respuestas a El Turismo se abre paso a través de las TIC

  1. Annie Burbano dijo:


    Muchas gracias por tu post y el reconocimiento que le das a nuestra labor. Como dices, lo que queremos es aportar al país desde lo que sabemos hacer.

    Un saludo

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