Guía para la producción de un Video promocional de Crowdfunding

Por Daniel Mauricio Páez Tobar – E-mail: dpaez@systemsconsulting.com.co

CONECTANDOSE CON SUS CONTRIBUIDORES

“Si usted no entra con una reputación conocida, usted debe construirla y preparar una buena presentación de qué es lo que usted quiere realizar. Sea usted mismo. Así como los Inversionistas tradicionales, los colaboradores están invirtiendo en las personas. Mantenga su discurso corto. Cuente su historia de manera consistente y evite estar lleno de angustia. Su meta es la de inspirar a los colaboradores potenciales. Sea claro acerca del alcance de lo que usted está haciendo y convenza a su audiencia en su creencia y en su habilidad de hacerlo posible.” – Jordan Weisman, Shadowrun Returns

Recaudo $1,836,447 USD, superando su meta de $400,000 USD

Conto con el apoyo de 36,276 colaboradores.

Vínculo de Campaña de Financiamiento Colectivo: http://www.kickstarter.com/projects/1613260297/shadowrun-returns

Sitio Web: http://www.shadowrun.com/shadowrun-returns/

 

EL DISCURSO DEL VIDEO PROMOCIONAL DE CROWDFUNDING

Este discurso puede ser una de las herramientas más persuasivas y efectivas que los creadores de proyectos tienen para vincular y comprometer a una audiencia y colaboradores potenciales. Aquí hay unas reglas básicas para discursos de videos promocionales de crowdfunding efectivos:

  1. Comience por examinar por lo menos (20) veinte videos promocionales de otros proyectos antes de comenzar, tanto si fueron de proyectos de crowdfunding financiados exitosamente, como los que no lo lograron. Piense acerca de ellos y analice por qué algunos fueron mejores que otros y planee su video acorde con ese aprendizaje. Recomendamos ver los siguientes casos de éxito promocionados por nuestro aliado estratégico CROWDFUND BUZZ:

http://crowdfundbuzz.com/success-stories.html

  1. El siguiente paso: prepárese y luego prepárese un poco más.  Asegúrese de que usted tiene algo bastante llamativo para mostrar que rápidamente capte la atención de las personas y que las haga interesarse por su proyecto.
  2. Mantenga los contenidos de sus videos cortos, simples, vinculantes y comprometedores. Usted debe captar la atención del espectador en los primeros (10) diez segundos y mantener las cosas dinámicas e interesantes. Más de (2) dos minutos de duración del video promocional es empujar la duración en general, debido a los cortos periodos de atención de los usuarios en Internet.
  3. Asegúrese de que su discurso claramente hace una demostración de su proyecto, puntos clave de venta del proyecto y los elementos que lo hacen único. Los videos promocionales deben representar cada nuevo emprendimiento y por qué es tan original y persuasivo. Hágale conocer a sus espectadores: ¿Por qué está usted tan apasionado por su proyecto? y ¿Por qué deben ellos estar apasionados también?
  4. Los videos promocionales no deben ser necesariamente producidos por “profesionales”, o pulidos. Sin embargo, usted debe asegurarse de que los segmentos de video clips no sean pixelados, pobremente iluminados, o de distinguir difícilmente y que el audio sea claro y entendible.
  5. Sea usted mismo, actué natural y optimista. Usted quiere que las personas crean en usted, que estén de su lado y que quieran que su proyecto sea exitoso. Recuerde que usted se está vendiendo a usted mismo, tanto como usted está promocionando al proyecto. Tenga en cuenta, sin embargo: Usted no es un vendedor de carros usados o un vendedor de muebles con descuento – La honestidad y la amabilidad son esenciales. Usted puede ser un nerdo, o una persona divertida, o inclusive ser un poco torpe. Eso está BIEN, mientras que usted sea autentico, y se exprese de una manera clara y con entusiasmo genuino.
  6. Practique su discurso varias veces para que le salga de una manera más natural. Aprenda a expresarse de una manera concisa, con una actitud positiva y entusiasta. Recuerde que usted es el mayor evangelista de su proyecto, si las personas no piensan en que usted cree firmemente en su emprendimiento, ellos tampoco lo harán.
  7. Describa su proyecto, sus metas, por qué necesita el dinero, cómo lo va a utilizar y el tiempo en que usted necesita que las donaciones lleguen. Adicionalmente, definitivamente no olvide describir las recompensas que usted tiene para ofrecer a cambio de las donaciones. Conteste estas preguntas para su audiencia:
    1. ¿Quién es usted o su equipo de trabajo?
    2. ¿Cuál es su trayectoria relevante con este proyecto? ¿Por qué yo debería confiar en usted?
    3. ¿De qué se trata su proyecto?
    4. ¿Qué hace al proyecto tan especial?
    5. ¿Cómo percibe usted al proyecto?
    6. ¿Cuánto tiempo le tomará para completar el proyecto?
    7. ¿Cuánto apoyo en dinero necesita para completar el proyecto?
    8. ¿Cómo utilizará usted el dinero?
    9. ¿Qué recompensas está usted ofreciendo a cambio de las donaciones?
    10. ¿Qué hará usted si recibe más dinero del que usted está solicitando como meta de financiamiento del proyecto?
    11. ¿Por qué su proyecto vale la pena para que se le inyecten los dólares de arduo trabajo de sus colaboradores?
    12. ¿Cómo usted se mantendrá en contacto con la comunidad durante el desarrollo y después de que el producto/servicio ha sido lanzado?

Sea razonable. Solo prometa contenido, características, servicios u oportunidades que usted sepa que podrá entregar una vez la meta de financiamiento colectivo ha sido lograda. Guarde las adiciones riesgosas y no esenciales, para actualizaciones y “metas alargadas”, que pueden ser adicionadas, una vez su meta inicial ha sido alcanzada.  Es importante que revise las reglas de financiamiento de la plataforma, en el caso de www.siesposible.net – El emprendedor o líder del proyecto se queda con el (85%) ochenta y cinco por ciento del total del dinero recaudado por concepto de donaciones en la plataforma para el proyecto en específico, y       ¡Sí es Posible! se queda con el (15%) quince por ciento del total del dinero recaudado asumiendo los costos e impuestos de la plataforma de pagos seguros en línea www.interpagos.com y la cuota de arrendamiento de la plataforma web e impuesto del mismo.

¡Sí es Posible! maneja la política de financiamiento colectivo de que “Todo Suma”, sin importar que el proyecto no alcanzo la meta, se entregarán los fondos recaudados al finalizar el tiempo de duración de la campaña.

Es también importante verificar las regulaciones acerca del material protegido por Derechos de Autor. Si usted no lo posee o no lo ha hecho usted mismo, en el caso del Footage/metraje, imágenes, música de fondo y animaciones entre otros elementos audiovisuales empleados en el video promocional, asegúrese de que usted tiene los derechos o permisos especiales por escrito, firmados por el titular del Derecho de Autor, para poder utilizarlos.

Si tiene inquietudes sobre el manejo de los Derechos de Autor, por favor póngase en contacto con su Abogado especializado en Propiedad Intelectual, o contacte a nuestro aliado estratégico, la firma MARRUGO RIVERA & ASOCIADOS – Estudio Jurídico – http://marrugoriveraabogados.com/

Cualquier otra inquietud que tenga, por favor no dude en contactarnos directamente vía e-mail escribiéndonos un mensaje a: info@siesposible.net

Acerca de systemconsulting

Somos una empresa de consultoría de sistemas y asesoría personalizada de tecnologías convergentes. Además, ofrecemos Soluciones Web a la medida, creación de fotografía de 360° y producción de videos tutoriales, entre otras soluciones tecnológicas. Hemos desarrollado un esquema de contratación por outsourcing para ofrecer nuestros servicios, que liberan a nuestros clientes de tareas que no son la razón de ser de su negocio.
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