Line: una aplicación que le hace una fuerte competencia a Whatsapp

Quizás muchas personas ya hayan escuchado acerca de la nueva aplicación Line que permite llamar y enviar mensajes gratis a los amigos y a los que más quieres. Luego de que Line haya tenido gran aceptación en su país de origen, Japón; ahora está logrando una gran captación de usuarios en el mundo occidental debido a los beneficios que esta ofrece para comunicarse con los que tenemos cerca y con los que están lejos.

Aquí les comparto sus características y juzguen ustedes por que Line se está convirtiendo en una fuerte competencia para Whatsapp.

Line es una aplicación que desde el primer momento en que se descarga puede ser usada de manera gratuita. Es compatible con las plataformas móviles iOS, Android, Windows Phone, iPhone y BlackBerry y con las tablets ya que no requiere de un número telefónico; pero no siendo suficiente con esto también se puede instalar en el PC y en Mac descargando su aplicación desde la página web de Line

Con Line se puede tener acceso a los contactos por medio no sólo del número telefónico, sino a través de un código de usuario (ID), del código QR o acercando los dispositivos.

Esta app además de ofrecerles a sus usuarios el envío de mensajes, también le ofrece la posibilidad de hacer llamadas gratis a los contactos que se tienen agregados, lo que implica un ahorro en la factura del teléfono.

Se pueden enviar mensajes atractivos haciendo uso de grandes iconos, stickers (algunos tienen costo y otros no) e imágenes más grandes que los emoticones, también se pueden compartir fotos, videos, texto y la localización de la persona.

Imagen tomada desde la página web de Line

Algo de interesante que tiene Line es que funciona a modo de una red social ya que tiene la opción del chat o del timeline en el que se publican las entradas, los estados y las fotos que puedes ser comentadas o calificadas por otro.

Cumple además con la función del Instagram debido a que tiene integrada su propia aplicación de fotos llamada Line Camera, la cual se podrá encontrar en la cuarta pestaña de Line, Más, la que conducirá a hacer la descarga respectiva. Dentro de esa misma pestaña, para los que quieren divertirse encontrarán los videojuegos.

Por su parte, Whatsapp a pesar de ser una aplicación gratuita, cuando al usuario se le cumpla el año de caducidad, se le cobrará un dólar para seguir haciendo uso de esta. A diferencia de Line, Whatsapp sólo es compatible con los smartphones y para poder entrar en contacto con las personas que tenga registradas en su celular únicamente podrá hacerlo por medio del número telefónico. Los iconos que se usan en los mensajes son pequeños y simples, lo que no proporciona una interfaz tan atractiva y tan llamativa como la de Line y el hecho de que no tenga la novedad de servir como una red social hace que Line resulte más impactante para los usuarios.

De manera que los invito a que exploren la aplicación de Line y disfruten de las herramientas novedosas y entretenidas que pone a su disposición.


Acerca de Alexitaserrano

Alexandra Serrano Guevara. Comunicadora Social – Periodista de la Universidad Autónoma de Occidente de Cali. Apasionada por el periodismo y los medios de comunicación. Actualmente laboro como Community Manager en Agencia Gescom. Me he desempeñado como locutora y corresponsal radial online de FM Cancún (, periodista de la sección de entretenimiento y cultura del noticiero regional “90 Minutos”, productora periodística de “Sala de Periodismo” de la Universidad Autónoma de Occidente y periodista del portal
Esta entrada fue publicada en Sin categoría y etiquetada , , , . Guarda el enlace permanente.

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