Sin ser un gran diseñador, crea tus infografías

En muchas ocasiones cuando se tiene gran cantidad de información acerca de un tema que se quiere dar a conocer, es ideal utilizar recursos gráficos o visuales que le permitan a la audiencia o al público objetivo quedar bien informado de una manera clara y comprensible.

Precisamente ese es el papel que cumple la infografía ya que a través de mapas, gráficos, imágenes interactivas y viñetas es posible presentar una información de interés o en particular con una apariencia esquemática, creativa y llamativa.

Para la elaboración de una infografía es recomendable tener en cuenta los siguientes pasos:

1. Definir la temática de la infografía: Tener claridad sobre que se quiere hablar o comunicar. Delimitar el tema, que este sea interesante y de actualidad para lograr tener una mayor difusión.

2. Hacer una lluvia de ideas: Arrojar una serie de ideas sobre como se quisiera contar el tema en cuestión.

3. Recopilación de datos: Obtener la información necesaria bien sea por fuentes primarias (información nueva y original: encuestas, testimonios, entrevistas) o secundarias (información organizada y elaborada a partir de fuentes primarias: enciclopedias, artículos de revistas, libros que interpretan otros trabajos).

4. Preparar el borrador: Hacer uno o varios bocetos sobre como se prevee que quede la infografía.

5. Seleccionar el tipo de infografía de acuerdo a lo que se quiera informar: Escoger el modelo o el diseño de infografía adecuada para la temática.

6. Verificar de reunir todos los recursos visuales necesarios: Fotografías, ilustraciones, gráficos.

7. Definir la línea gráfica de la infografía: Uso de colores del diseño, tamaño y tipo de letra, diagramación.

8. Revisar la infografía y poner a prueba: Hacer las correcciones pertinentes y darla a conocer por las redes sociales, paginas web y/o en blogs.

Si quieres comenzar a practicar en la creación de tu infografía, estas son algunas de las herramientas que te pueden ayudar en esa labor:

Easel.ly: Aplicación en línea que permite crear nuevas infografías o modificar las que ya están predeterminadas. Ofrece 15 plantillas en las que se puede editar los colores, el texto, los gráficos y sus formas. La infografía puede ser descargada en formato PDF, PNG o JPG. Hay que registrarse en el sitio con un usuario y una contraseña.

Piktochart: Se trata de una aplicación web que ayuda a crear infografías gratis a partir de plantillas que pueden ser personalizadas. Se pueden cambiar los colores, las fuentes, las figuras, el texto, insertar gráficos e información deseada de una manera rápida y sencilla. Las infografías podrán ser descargadas en formato PNG o JPG. Para acceder a Picktochart se puede hacer con un usuario en la aplicación, conectando a facebook o a google.

[youtube width=”500″ height=”425″]http://www.youtube.com/watch?v=QZmUDQh3m6Y&feature=player_embedded[/youtube]

 

Infogr.am: Es una herramienta 2.0 que permite crear infografías interactivas sin tener que instalar previamente un programa en el computador. Incluye variedad de colores, plantillas y todo tipo de gráficos (barras, círculos, nubes). Tiene disponible seis diseños de infografías y da la posibilidad de añadir mapas y videos desde Vimeo o Youtube. Para acceder a Infogr.am se puede hacer mediante la creación de un usuario en la plataforma o conectando con facebook o twitter.

Visual.ly: Ofrece excelentes infografías para agencias, negocios y organizaciones. Es Una herramienta ideal para la obtención de datos a partir de las redes sociales Facebook (por ejemplo, cantidad de amigos) y Twitter (por ejemplo, cantidad de seguidores). También se puede crear infografías con los datos de Google Analytics. Para conectarse se puede hacer a través de facebook o creando una cuenta en el sitio.

Visualize: Esta herramienta es muy útil para las personas que quieren crear su curriculum a modo de una infografía con el propósito de marcar la diferencia entre las muchas personas que están en la búsqueda de un empleo. Para el ingreso se hace con el registro de la cuenta de Linkedin o su respectiva suscripción al sitio.

Fuente: Visualize.me

Creately: Este servicio que funciona desde cualquier navegador web, por lo que no requiere la instalación de ningún programa ayuda a crear todo tipo de diagramas como los de flujo, los conceptuales, los de procesos de red, los mapas mentales; organizados por categorías. Además los usuarios pueden contar con la colaboración en tiempo real de otros usuarios en el diseño de los diagramas y hacer comentarios acerca de los mismos. Para conectarse a esta plataforma se puede hacer por medio de Google, Google apps, facebook o twitter

Vennage: Con esta herramienta será posible crear atractivos informes personalizados e infografías en cuestión de minutos a partir de llamativas plantillas. Se puede agregar cuadros, gráficos, imágenes y texto. Cuando se usa la plataforma para hacer informes de social media el usuario podrá escoger entre tres tipos de pago (Standard, Agency y Enterprise) y para cuando quiera hacer uso de las infografías se podrá escoger entre un servicio gratuito o un servicio Premium, pagando 19 dolares al mes.

 

 

 

 

Acerca de Alexitaserrano

Alexandra Serrano Guevara. Comunicadora Social – Periodista de la Universidad Autónoma de Occidente de Cali. Apasionada por el periodismo y los medios de comunicación. Actualmente laboro como Community Manager en Agencia Gescom. Me he desempeñado como locutora y corresponsal radial online de FM Cancún (www.fmcancun.net), periodista de la sección de entretenimiento y cultura del noticiero regional “90 Minutos”, productora periodística de “Sala de Periodismo” de la Universidad Autónoma de Occidente y periodista del portal hechoencali.com.
Esta entrada fue publicada en Sin categoría y etiquetada , , . Guarda el enlace permanente.

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