Alguien me espía, ¿mi impresión o la realidad?

Internet se expande cada vez más. Ha dejado de ser una tecnología usada por unos pocos privilegiados, a un elemento utilizado en forma masiva, convirtiéndose en una herramienta indispensable de trabajo para muchos empleados.

Son cada vez más los elementos que pueden conectarse a la red, pasamos de solo acceder desde un computador de escritorio a conectarnos desde cualquier electrodoméstico como televisores, neveras, equipos de sonido y hasta inodoros. Pero Internet trabaja a doble canal, así como nos brinda información, nosotros de una forma inconsciente le estamos brindando información valiosa.

Cada vez que nos conectamos, las páginas web, equipos de cómputo y demás aspectos asociados a la Red, están capturando datos como el lugar desde dónde estamos, el tiempo que duramos, el contenido que consumimos, hasta las páginas web que visitamos. Toda esta recopilación de contenidos tiene como finalidad poder filtrar qué información consumen los usuarios, y con estos datos poder generar campañas de marketing con un mayor impacto, ya que llegan al público objetivo del producto vendido.

Un claro ejemplo de empresas que recopilan información es Google. Con el fin de mejorar la experiencia de búsqueda de sus usuarios, compilan datos geográficos para que en caso de buscar información asociada a la ubicación del internauta como restaurantes, almacenes o comercio en general, logren mostrarles los resultados más cercanos a su ubicación. Además recopilan datos acerca de búsquedas, para que luego en su red de publicidad se muestren contenidos relacionados. En mi caso particular, durante las últimas semanas he estado buscando información sobre proveedores de hosting, hoy en día navegando por Internet, en la gran mayoría de anuncios que muestra Google, aparecen empresas de hosting y demás anuncios asociados.

Ya para terminar, si usted es un paranoico de la privacidad, y no quiere que se enteren de su ubicación geográfica, muchos navegadores ofrecen opciones para trabajar en modo privado. Si es un usuario más experto, puede navegar a través de “proxys”, igual no es un tema para generar preocupación, ya que la mayoría de información que sí es valiosa, como contraseñas y demás, viajan encriptados a través de la Red y no son accesibles por cualquiera.

*Imagen tomada de Getty Images

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