Impulsar un negocio con Social Media

El mundo cambia cada vez más rápido, la tecnología ha cambiado nuestro estilo de vida y por supuesto también está cambiando nuestra forma de hacer negocios. Con la era digital a nuestro favor son muchas las empresas que se han ido acogiendo al cambio y que han visto muy buenos resultados, sin embargo muchas otras han retrocedido a falta de aprovechamiento de las bondades que internet y la tecnología nos ofrecen.

Las empresas que han decidido jugar a favor del cambio y que han planteado dentro de sus estrategias de marketing el social media como un factor diferenciador, posiblemente en pocos años superaran por mucho a sus competidores, pues habrán llegado a más personas en un año de las que un medio de comunicación tradicional como la televisión o la radio podrían lograr en el largo plazo.

Gracias a nuestra experiencia nos permitimos decir que el social media es el impulsador para negocios por excelencia, no hay en el mundo un medio más eficaz para conocer a fondo los intereses, necesidades y deseos de los clientes y consumidores de una marca o empresa; si una empresa reconoce tales características en sus consumidores, no tendrá que gastar abrumadoras cantidades de dinero en costosos estudios de mercado, ni mucho menos perdería tiempo y dinero haciendo ensayos de prueba de producto, o como se le conoce en los negocios, un “sondeo del mercado”.

Si una marca está presente en el mundo virtual o en el social media, esta tendrá renombre en la comunidad, hemos descubierto que los usuarios o miembros de la comunidad virtual al poder interactuar con la empresa sienten que son escuchados y atendidos, que la marca los respalda en todo momento, sienten una carga menos al saber que no tienen que buscar la empresa para resolver sus dudas o hacer alguna sugerencia; por el contrario perciben que la marca es quien los busca y les presta toda la atención.

Estos vínculos emocionales creados virtualmente indiscutiblemente se reflejaran en los índices de satisfacción al cliente y servicio post venta de cualquier empresa, y aunque el incremento de estos índices son de alto valor, no hay nada mejor para una empresa que un aumento sustancial en sus ventas e ingresos, con un bajo costo, en poco tiempo, con una mínima inversión en capital humano y con una proyección de rentabilidad siempre creciente.

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