Política y redes: consejos para buenas prácticas en el 2.0

Ya no es una tendencia, es una realidad que supera la moda y que está cerca de la masificación: la política y las redes sociales son convenientemente una amalgama que no sólo debe descifrarse sino analizarse.  Y es claro que en este mundo de nuevas tecnologías a veces los sectores, cualquiera que sean, por el solo intento de hacer parte de lo novedoso, comete la imprudencia (a veces  ingenua) de creer que basta con iniciar un perfil en este tipo de espacios y comentar lo que bien cree.

Lo que nos dice la experiencia

En este sentido, los que hacemos parte de la consultoría en estos nuevos medios, insistimos en que si (en este caso un político) desea iniciar su desarrollo en las redes sociales y en internet 2.0, es fundamental ser prudente, crear una estrategia digital y por supuesto medir de manera constante cuál es el impacto del uso de esta herramienta.

Y entonces?

Por estas razones RUBICA Consultores, desea dar a aquellos políticos o funcionarios públicos, que en la actualidad son alcaldes o gobernadores (que no son pocos, más de 1100 personas en Colombia), unos consejos sencillos que les permitan iniciarse en el uso de las redes sociales y de Internet 2.0 con éxito y eficiencia.

FINALIDAD:  Estar claro en cuál es la finalidad de tener un perfil en la red 2.0  Si es un Twitter o una fan page, estas deben tener una finalidad.  En el caso de un político 2.0 tenemos que hablar del objetivo político: posicionamiento, discusión, promotor, líder de opinión, etc.  Esto significa tener contenido de calidad que vaya en línea con la finalidad.

CREDIBILIDAD:  En Twitter es ideal que sea el político el que lleve su perfil.  Cuando las personas se dan cuenta que es otro el que está hablando por él pierde la credibilidad que finalmente es lo único que tiene un político en las redes

INTERACCIÓN: La idea de estar en 2.0 es que debemos estar en conexión con los otros.  Así que esto no es una web 1.0, es decir, no solo es publicar, es interactuar con aquellos que quieren generar un medio  de discusión o concertación.  Así que hay que  escuchar, analizar y ser muy empático con la lectura de lo que sus seguidores comentan. Si es 2.0 es porque hay diálogo,  de lo contrario sólo es un medio tradicional ubicado en internet.

EL “SER” POLÍTICO: Nadie va a cambiar de opinión, ni sus seguidores (que pueden ser de su partido e ideal político, o no).  Así que es necesario  siempre seguir sus ideas con firmeza, sin temor, no se le puede caer bien a todo el mundo.  Aunque en general la sociedad no es de extremos totalitarios, en política queremos seguir a líderes con claridades.

PARA TODOS: Nada de utilizar un lenguaje técnico, hay que llegar a un lenguaje universal, coloquial. En 2.0 no se debe hablar con siglas que nadie entienda ni con tecnicismos.  Fundamental que el lenguaje sea para todos, así se esté hablando de macro finanzas o de la ley más importante por aprobarse en un concejo o por la alcaldía.  Siempre debe ser  para todos.

Para saber más

En RUBICA Consultores hemos diseñado una línea de Política 2.0 para lograr que alcaldes, gobernadores y funcionarios públicos, que consideran importante el uso de las nuevas tecnologías en su función pública lo logren de manera efectiva y eficiente.

Puede contactarnos en info@rubica.net o a nuestro teléfono en Bogotá 4750531.

Queremos ser el Soporte digital para sus Ideas.

Esta entrada fue publicada en Rubica y etiquetada , , , , , , , , , , , , , . Guarda el enlace permanente.

909 Respuestas a Política y redes: consejos para buenas prácticas en el 2.0

  1. Hosting dijo:

    La habilidad que mostremos al manejar las redes sociales impactara de forma directa nuestra vida personal y profesional. La carrera del mundo virtual ha sido tan rapida y los cambios tan vertiginosos que nos hemos ido adaptando de forma empirica, casi sin darnos cuenta. Es momento de hacer una reflexion y optar por las mejores practicas para el uso de redes sociales. Es la oportunidad de ponerlas a trabajar a nuestro favor y no en contra.

  2. Kalie dijo:

    – Wow, what a super cute and simple trmanforsation! At first I thought you had painstakingly used ribbon around the entire lampshade. I like the idea of fabric much better! September 5, 2012 – 5:08 amChantel Reply:September 5th, 2012 at 6:34 amOh wow, no, I do not have patience to use ribbon around the lampshade! Short and quick crafts only for me!

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  10. nice post. thanks. i too found twitter initially useless. that was until i discovered the search feature they still hide in the footer. now i can get a “group consciousness” on a subject or find twitterers related to subjects i am interested. i wonder why the search feature is not promoted more.

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  45. Survivalista (admin) pisze:Przecież nikt tu nie pisał, by się z tej gospodarki utrzymać. Ponieważ jest to nierealne dla większości z nas, jedynym rozwiązaniem byłoby tylko etat + gospodarstwo na własne potrzeby żywnościowe, a to zajmie właśnie te wspomniane przez Ciebie 2 h dziennie. To też jest nierealne.Wiem jak wyglądają dojazdy do Warszawy z podmiejskich okolic. Spokojnie może to zająć półtorej godziny, a wciąż możesz mieszkać co najwyżej w okolicy, w której działki są cholernie drogie.

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  47. P.S. I’d also like to tell every prospective landlord out there who has a “no pets” policy: you’re turning away tons of potential renters and really irritating me. Yes, we have a cat. She’s a member of the family, and she’s coming with us to our next home. That should have no bearing on whether or not we can rent your home. And please, for the love of God, clean up the dang homes before you show them. I’ve seen more grungy dumps than I care to remember. – Rate this comment: 0  0

  48. Israel really needs to go through moral bankruptcy and emerge from the process as a slimmed down, thoughtful, well run, human country. It could still be called Israel. It just wouldn’t be run by sociopaths.

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  65. Now we know who the sensible one is here. Great post!

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  67. Did you cut-n-paste that reply from your list of generic put downs to use when you can not froth up a real response?The idea of using neurosurgeons as an example in this thought experiment came from…wait for it…Tam. If it’s an inappropriate example, I guess we know whose ignorance was exposed.

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  69. Hi Anne! I read this post after your tweet about it. It’s a good read and when you wrote about owning the country I immediately recalled this piece below from Hannah Arendt”The most radical and the only secure form of possession is destruction, for only what we have destroyed is safely and forever ours.”Sad, I must admit, but fits in the context unfortunately.Best regards,Krzys

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  80. निनादखरं सांगायचं तर नेत्यांच्या अशा घोषणा किंवा स्टॆटमेंट्स ऐकले की त्यांच्या मनात काय असेल हे असं बोलतांना? किंवा त्यांना काय आम्ही लोकं मूर्ख वाटतो का?? हा विचार नेहेमी येतो माझ्या मनात.

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  86. when it gets near to bedtime (9-10pm) wyatt will seek me out, rest his chin on the chair and look into my eyes, tail wagging slowly… at this point i realize it’s time for bed and take him outside for his duties… we then head upstairs where he will wait till i have the covers “just so’ and i’ll say “get up!’ and up he comes enthusiastically! he does not stay the entire night… it’s if as though he just wants to make sure i’m tucked in )

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  96. I have that same experience at night. I often reach out to sort of "hold" my dog's paw. It's very peaceful and relaxing to drift off to sleep! Best of luck with your baby.

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  104. co na ten temat napisalaby Renatka? Jak myslisz?Ależ Darku, to poza kręgiem jej zainteresowania.Na tym punkcie Renatka nie ma obsesji (chyba:))) )Co do kryteriów jakie stosuje administracja blokując ludzii notki oraz komentarze, to są one nieznane, możemy sięich tylko domyślać, a muszę Ci powiedzieć, że mam coraz mniejszą ochotę na domysły.Do stada baranów się nie nadaję. A walczyć z wiatrakami, jak wiesz, mam coraz mniejszą ochotę.Pozdrawiam serdecznie.

  105. Oh… I’m pretty sure I don’t need to loose much weight, but I’m not in good shape, either… so WHAT am I supposed to do about that, Peg! WHAT?! OH WHAT?! THE HUMANITY!!!Sorry, that rant was meant to be even longer, but I totally winded myself with the last bit.

  106. Are you kidding me? This is so fantastic! Move over pumpernickel spinach, enter Angie! Ricotta is a great filler – a nice protein rich contrast to the bread and delicious too. I'm curious whether the filling falls out when you slice the bread, but it doesn't appear to. This is really great!

  107. Ce n’est pas qu’une question d’hypocrisie certes spécifique c’est aussi une question religieuse singulier pluriel à approfondir pour certains certaines et c’est sûre que des enfants « trinquent » à cause d’adultes irresponsables ou négligents ou de manque d’objectivité et de réalisme.

  108. Definitely worse than The Elder which I think is really underrated. But still not bad… got a real soft spot for Shandi, Naked City and Easy As It Seems. Like you say, Ace’s songs are all good here. He seemed to be the keeper of the flame at this point!

  109. The Ukraine WAS Polish, once But Pilsudski had a bonnet of many bees: "Piłsudski thus speculated that Poland would be better off with the Bolsheviks, alienated from the Western powers, than with a restored Russian Empire.[79][82] By ignoring the strong pressures from the Entente Cordiale to join the attack on Vladimir Lenin's struggling Soviet government, Piłsudski probably saved the Bolshevik government in the summer and fall of 1919.[83]"Gee thanks.

  110. I’m not easily impressed but you’ve done it with that posting.

  111. Estoy feliz de que una ciudad maravilloza y fascinante com Chichen itza se considere una maravilla del mundo, aun sin esta votacion se mostraba como tal. Solo ruego a la Sra.Gobernadora de Yucatan no permita mas que sea un mercado de artesanias esta Zona Arqueologica tan IMportante y extiendo mi comentario al Sr. Presidente de México, reubiquen a estas personas en zonas adecuadas es denigrante ver esta maravilla tapizada de souvenirs y ser tratada sin el menor respeto gracias.

  112. I’ll be having a look at the report on poverty you linked to, Kim.On tax, I don’t know that Howard made his case well on the 7 30 Report (and he was generally rattled and all over the place – not very “on message”). Rudd, I thought, swatted away the silly “Labor must produce a tax policy by yesterday” theme very elegantly.

  113. That’s really thinking of the highest order

  114. I love plum cake. I don't think I had ever heard of a plum buckle. It looks and sounds delicious! And thank you for the heads up regarding the varying baking time!

  115. a jaké jsou koeficienty? podle „pÅ™edválečného člena sportovnÄ›-technické komise“ by mÄ›ly být známy pÅ™ed startem. já jen aby nám to sklo po Osinovi a Zdenči nezůstalo po sérii protestů doma v komoÅ™e…:-)

  116. No caso da Fnac o mais insólito é que , mesmo com esses loucos 10/20% de desconto, as coisas conseguem continuar a ser mais caras do que na maioria das outras lojas.

  117. great fucking playlist. i love it. nothing extremely familiar to me on it, so it was not like listening to my own iPod for a while – which is one of the things i love about THIS blog. its like i am sharing iPods with some damn cool people.Funny…the Snuggie bit…the graphic was awesome.

  118. protestant:Musíme se domluvit na obsahu slova UZNÁVAT.Já UZNÁVÁM Bibli stejně jako ji UZNÁVÁ fundamentalista. U něj jde o uznávání doslovné, u mne ne.jack:Vy neuznáváte Bibli doslova? A co to vlastně znamená,nevěříte snad že je veškerý text Bible pravdivý?

  119. Oon kans katsonut Madaraa "sillä silmällä" että vois kokeilla joskus. Tänään huomasin että myös Stokka myy Madaraa. Vaikka itse käyn mielummin Ruohonjuuressa, olin kovinkin positiivisesti yllättynyt kuinka iso luonnonkosmetiikka tarjonta Helsingin Stokkalla on nykyään!

  120. It’s wonderful to have you on our side, haha!

  121. Remind me again why Phil Weiss lets this jon s. cretin write articles for the blog? To give him enough rope to hang himself. He is a post Zionist you know.

  122. Hello, I think your website might be having browser compatibility issues. When I look at your blog in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, awesome blog!

  123. I’m curious to find out what blog system you have been working with? I’m having some small security issues with my latest website and I would like to find something more safe. Do you have any recommendations?

  124. My family was horrified when they saw that picture of the bathtub gone rotten. "People will think that's ours!" they screamed. "Okay. Okay Already. I'll never do that again." Sheesh! They're so sensitive. It was a joke, people.

  125. That would be a question for your advisor, since the campuses have slightly different deadlines. It’s always best to take advantage of the individual resources you have available.

  126. Thanks for pointing that out, Shelley! Im going to add a little note about that in the post. As far as your question about adding your giveaways to a giveaway page, its just like any other content…you’ll have to manually add them to the page. There probably is some super-crazy-coder-geek out there that could automate the process, but this process only creates the page, not the content. You may want to just add a list of links on that page and update it each time you add a giveaway. Good luck![]