El Community Manager Freelance es un héroe

Hace poco leí un artículo, que además de abusar de los hashtag en el título y las imágenes en el cuerpo del texto, aportaba un punto de vista con el que sí estoy de acuerdo: lo poco valorado que es el Community Manager Freelance.

El autor planteaba que los Community Manager Freelance tienen un pago por debajo de lo que merece su trabajo, y más allá de creer que quiere ganar mucho dinero, considero que argumentó su punto de vista en lo más real que viven los profesionales freelancer: la desvaloración del mercado.

Aquellos profesionales que en algún momento nos decidimos a lanzarnos al mundo independiente, nos encontramos con un mercado saturado, no solo en oferta sino también en empresarios que consideran que ser Community Manager es un juego de un universitario, o una responsabilidad que puede ser delegada al sobrino, primo o incluso a un profesional que nada tiene que ver con comunicación. ¡Error garrafal!

No quiero desmeritar el trabajo que pueden realizar otros profesionales en nuestra área, pero finalmente ellos no se prepararon cinco años para enfrentar las pericias de un comunicador.

Los Community Manager Freelance deben enfrentarse a las voraz guerra de profesionales que buscan independizarse, además de las miles de agencias que ofrecen lo mismo con “valor añadido” que aún no he podido identificar en muchas de ellas. Sin terminar la suma, el Community Manager debe enfrentarse también a los empresarios que consideran este trabajo algo de más, que no ven aún la realidad del medio y que ni siquiera se han tomado la molestia de leer artículos en internet donde se demuestra que los usuarios se basan mucho más en los comentarios de redes sociales, de blogs o sitios alternos a la web corporativa para comprar o adquirir un servicio. Aún los hay, y son muchos.

Como si esto fuera poco, el Community Manager Freelance debe ocupar todos los cargos de una agencia, hace las veces de ejecutivo de cuentas para tener con qué trabajar, de creativo copy para sacarla del estadio con la publicación, de estratega generando todo los lineamientos de la marca para web, de analista de información revisando métricas e identificando falencias de la comunicación, de community manager publicando e interactuando con la comunidad, de diseñador gráfico digital editando todas sus imágenes, videos y creando infografías, y adicional a eso, también hace las veces de productor de medios saliendo al campo a capturar las escenas que identificarán su súper copy.

¿Quieren más? Pues bien, el Community Manager también hace las veces de psicólogo organizacional, calmando sus ganas de gritar y decir mil cosas cuando un cliente se las da de sabelotodo, o cuando quiere bajar sus honorarios porque ve el trabajo fácil: poner un post en la red social de moda.

No soy quien para juzgar pero definitivamente, los Community Manager Freelance son héroes, ellos hacen las veces de todo en uno sólo y aún así, muchas veces les queda tiempo para compartir con sus amigos, familiares y seguir aprendiendo para no volverse obsoleto en el mercado.


*Imágenes tomadas de gettyimages y CMLatam Blogs

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