Normas para construir cultura corporativa

En medio de una encerrona académica, encontré un artículo de Ricardo Gaitán, publicista exerto en branding y estrategia de marca, además profesor universitario, que además de dar unos buenos ejemplos de la reputación de una marca, el tema que me llamaba, soltó cinco normas básicas para la construcción de cultura corporativa.

¡Era imposible dejarlo pasar! por eso, aquí se las comparto:

1. Establecimiento de reglas claras, que sirven para que las empresas tengan referencia sobre lo que es conveniente y lo que es inconveniente, lo permitido y lo prohibido, aspectos de enorme importancia para tomar decisiones en cada situación que se presente.

2. Conceptos de rendimiento sobre los cuales se construya una empresa, en cuanto a eficiencia como motor de la producción.

3. Motivación persona, estrategia de la empresa para transmitir a sus colaboradores la mística necesaria para que hagan bien su trabajo con fines productivos.

4. Respeto por la persona y valoración por el papel que desempeña en su puesto de trabajo.

5. Principios éticos sobre los cuales se fundamenta a moral de la compañía. Son valores en los que hay que creer, como la ética en los negocios y la honradez para compatir.

Finaliza su artículo diciendo: “La aplicación de estas normas se refleja en las marcas al consumidor, por lo que es fundamenta que toda persona de la organización, en cualquier grado, se responsabilice en el cuidado y nutrición de la marca”.


Esta entrada fue publicada en Social Media y etiquetada , , , , . Guarda el enlace permanente.

35 Respuestas a Normas para construir cultura corporativa

  1. Hello, constantly i used to check website posts here early in the dawn, for the reason that i enjoy
    to learn more and more.

  2. Mahalia dijo:

    Hi to all, how is the whole thing, I think every one is getting more from this website, and your views are
    pleasant in favor of new visitors.

  3. Christel dijo:

    What’s Going down i am new to this, I stumbled upon this I have found It absolutely useful
    and it has aided me out loads. I am hoping to contribute & aid other users like its aided me.
    Good job.

  4. Jaxon dijo:

    Hey there! Do you know if they make any plugins to help with Search
    Engine Optimization? I’m trying to get my blog to rank
    for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Appreciate it!

  5. sexy body dijo:

    Tremendous things here. I am very happy to look your article.
    Thanks a lot and I am looking forward to touch you.

    Will you please drop me a mail?

  6. let toenail dijo:

    Do you have any video of that? I’d love to find out some additional information.

  7. Merle dijo:

    I have been exploring for a little bit for any high quality articles
    or blog posts in this kind of area . Exploring in Yahoo I eventually stumbled upon this web
    site. Studying this information So i’m glad to exhibit
    that I have an incredibly good uncanny feeling I discovered exactly what I needed.
    I most unquestionably will make sure to do not omit this web site
    and give it a glance regularly.

  8. Pedro dijo:

    These are genuinely enormous ideas in regarding
    blogging. You have touched some pleasant factors here.
    Any way keep up wrinting.

  9. Crystle dijo:

    I’m really enjoying the design and layout of
    your blog. It’s a very easy on the eyes
    which makes it much more enjoyable for me to come here and visit more
    often. Did you hire out a developer to create your theme?

    Excellent work!

  10. Thanks to my father who shared with me on the topic of this website, this
    weblog is truly amazing.

  11. I was extremely pleased to uncover this site. I need to to thank you for your time due to this
    fantastic read!! I definitely savored every part of it and i also have you bookmarked to
    see new things on your web site.

  12. Merle dijo:

    Hello, all the time i used to check weblog posts here in the early hours in the break of day, for the reason that i love to learn more and more.

  13. Cliff dijo:

    Your mode of telling the whole thing in this
    article is actually fastidious, every one be capable of simply know it, Thanks a lot.

  14. Annette dijo:

    I always used to read post in news papers but now as
    I am a user of internet so from now I am using net for posts, thanks
    to web.

  15. What a information of un-ambiguity and preserveness of valuable familiarity
    on the topic of unpredicted emotions.

  16. Greetings from Carolina! I’m bored to tears at work so I decided to
    browse your site on my iphone during lunch break. I enjoy the information you present here
    and can’t wait to take a look when I get home.
    I’m surprised at how quick your blog loaded on my phone ..
    I’m not even using WIFI, just 3G .. Anyways, awesome blog!

  17. third cold dijo:

    Very energetic article, I loved that a lot. Will there be a part 2?

  18. Hi there! Someone in my Facebook group shared this website with us so I
    came to check it out. I’m definitely loving the information. I’m
    bookmarking and will be tweeting this to my followers! Terrific blog and great design and style.

  19. Can you tell us more about this? I’d want to find out some additional information.

  20. Guy dijo:

    For latest news you have to pay a visit world wide web
    and on the web I found this website as a finest web
    page for newest updates.

  21. certainly like your web site but you have to take a look at
    the spelling on quite a few of your posts. Many of them are rife with spelling
    problems and I in finding it very troublesome to inform the reality nevertheless I’ll certainly come again again.

  22. Dyan dijo:

    great points altogether, you simply received a logo
    new reader. What could you suggest about your submit
    that you made some days in the past? Any sure?

  23. Hi there, I found your site by way of Google even as searching for a similar topic, your site got here up,
    it looks good. I’ve bookmarked it in my google bookmarks.

    Hello there, just became alert to your weblog through Google, and located that it is really informative.

    I’m going to watch out for brussels. I’ll be grateful if you proceed this in future.
    Many people shall be benefited out of your writing. Cheers!

  24. Nice post. I was checking constantly this weblog and I’m impressed!
    Extremely helpful information particularly the
    last section 🙂 I maintain such information a lot.
    I used to be looking for this certain info for a very lengthy time.
    Thanks and good luck.

  25. Have you ever thought about adding a little bit more than just your articles?
    I mean, what you say is valuable and all. Nevertheless just imagine if
    you added some great visuals or video clips to give your posts more, “pop”!

    Your content is excellent but with images and video clips, this website could definitely be one
    of the very best in its niche. Awesome blog!

  26. dijo:

    [url=][/url] [url=][/url] [url=][/url] [url=][/url]

  27. sales arena dijo:

    It’s amazing to pay a quick visit this web page and reading
    the views of all friends about this post, while I am also
    eager of getting experience.

  28. Outstanding quest there. What happened after? Thanks!

  29. I simply could not go away your site before suggesting that I actually enjoyed the
    standard information an individual supply to your guests? Is gonna be again regularly in order to check out new posts

  30. I am no longer positive where you are getting your info, but great topic.

    I must spend a while studying more or figuring out more.
    Thanks for wonderful info I used to be on the lookout for
    this information for my mission.

  31. Hi there! Do you use Twitter? I’d like to follow you if that would
    be okay. I’m absolutely enjoying your blog and
    look forward to new posts.

  32. Thanks for one’s marvelous posting! I genuinely enjoyed reading it, you could be a great author.
    I will make sure to bookmark your blog and will eventually come back sometime soon. I want to encourage you to continue your great writing, have a nice evening!

  33. Selina dijo:

    Thank you, I have recently been looking for info about this
    subject for a long time and yours is the greatest I have came upon so
    far. But, what in regards to the bottom line? Are you sure concerning the source?

  34. Katja dijo:

    Oh my goodness! Amazing article dude! Thank you, However I
    am going through troubles with your RSS. I don’t know
    the reason why I can’t subscribe to it. Is there anyone else having similar RSS
    issues? Anyone that knows the answer will you kindly respond?

  35. Aisha dijo:

    When someone writes an post he/she keeps the image of
    a user in his/her mind that how a user can be aware of it.
    Therefore that’s why this post is outstdanding. Thanks!

Deja un comentario

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *