Normas para construir cultura corporativa

En medio de una encerrona académica, encontré un artículo de Ricardo Gaitán, publicista exerto en branding y estrategia de marca, además profesor universitario, que además de dar unos buenos ejemplos de la reputación de una marca, el tema que me llamaba, soltó cinco normas básicas para la construcción de cultura corporativa.

¡Era imposible dejarlo pasar! por eso, aquí se las comparto:

1. Establecimiento de reglas claras, que sirven para que las empresas tengan referencia sobre lo que es conveniente y lo que es inconveniente, lo permitido y lo prohibido, aspectos de enorme importancia para tomar decisiones en cada situación que se presente.

2. Conceptos de rendimiento sobre los cuales se construya una empresa, en cuanto a eficiencia como motor de la producción.

3. Motivación persona, estrategia de la empresa para transmitir a sus colaboradores la mística necesaria para que hagan bien su trabajo con fines productivos.

4. Respeto por la persona y valoración por el papel que desempeña en su puesto de trabajo.

5. Principios éticos sobre los cuales se fundamenta a moral de la compañía. Son valores en los que hay que creer, como la ética en los negocios y la honradez para compatir.

Finaliza su artículo diciendo: “La aplicación de estas normas se refleja en las marcas al consumidor, por lo que es fundamenta que toda persona de la organización, en cualquier grado, se responsabilice en el cuidado y nutrición de la marca”.

@EriiGiraldo

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