Facebook: ¿de la adicción al aburrimiento?

Para nadie es ajeno que el Facebook que todos conocíamos ya no es el mismo, es evidente que sus cambios de estructura y funcionamiento han creado inconformidades entre los usuarios de la red social.

¿Qué ocurre con los adultos? Para esta generación Facebook fue un espacio de acceso al nuevo mundo, les permitió ponerse en contacto con un pasado que veían perdido; para la gran mayoría fue el comienzo de las comunicaciones vía Internet a gran escala. En el momento que empezaron a ingresar, las publicaciones y los anuncios eran de mínima proporción, por lo que no veían inconveniente en ver imágenes de cadenas para dar “me gusta” ni tampoco tenían problema con los grupos que durante el 2011 se crearon y abarrotaban el inicio de la red con frases típicas o momentos alusivos a la niñez de lo que en este caso serían sus hijos. Pero a medida que pasaba el tiempo los cambios de estructura interfirieron en la comodidad de aquellos adultos que estaban acostumbrados a un diseño clásico, con pocos cambios en el chat, en el manejo de información personal y una baja constancia en la actualización de imágenes en el perfil que lo único que buscaba era que los usuarios pasaran más tiempo navegando y “stalkeando” amigos, para así aumentar el número de visitantes.

Si lo miramos desde la perspectiva de los jóvenes podría asegurar que se ha perdido interés por ingresar a esta página, y esto radica no solo en los cambios de imagen, sino en el aumento de adultos o más específicamente familiares que la usan. Para todos la privacidad ha sido reducida y a pesar de que la red social cuenta con herramientas para administrar las publicaciones no es lo mismo. Cada uno es consciente que no se puede publicar en el mismo volumen que antes, ni con la misma tranquilidad de hace cuatro años atrás, cuando para todos los mayores, Facebook era exclusivamente de adolescentes.

Es notorio que ha perdido su impacto. Debido a la creación de plataformas aptas para compartir ideas y pensamientos, han llegado nuevas maneras de mantener conversaciones con personas que sienten y buscan lo mismo sin necesidad de develar la identidad ni tener que exponer ante un público la vida completa, este es el caso de los blogs, que en cierto momento perdieron su hilo pero lo recuperaron al encontrar la imagen apropiada para atraer jóvenes, que en sí ya no buscan solamente conocer la vida superficial de sus amigos, sino que requieren de alguien que viva lo mismo o haya experimentado alguna situación parecida y la pueda expresar compartiendo fotos o videos. Tumblr es el mayor ejemplo en cuanto a no exponer la vida personal, el cual permite interactuar sin la necesidad de actualizar ni publicar diariamente. Esta comunidad online dio lugar al nacimiento de redes como Instagram y Pinterest.

Así mismo Twitter e Instagram han aumentado su número de seguidores, ya que se especializan en comunicar información o compartir entre sus seguidores lo que necesitan para sus trabajos, relaciones personales o solo sus hobbies. Estas redes sociales han encontrado una estrategia completamente diferente a la de Facebook para promocionarse, lo que ha generado una gran controversia: ¿está cayendo la red social que al comienzo se popularizó rápidamente con mayor número de seguidores y visitas, permitiendo que nuevas opciones de intercomunicación salgan a flote?

¿Será que en un periodo de tiempo tendremos que ver a Facebook como el viejo Myspace, con pocas visitas y en el recuerdo de haber sido un grande de la comunicación?

 *Imagen tomada de Getty Images

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